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To arrive at the Net Value Score, this simple question needs to be asked: “How would you rate COMPANY X on the total value the company offers, compared to the total value offered by other suppliers of similar products/services?”
In addition, the following two questions should be asked, before the question above on total value: “How would you rate COMPANY X on the product or service benefits the company offers, compared to the product/service benefits offered by other suppliers of similar products/services?”
“How would you rate COMPANY X on its prices, compared to the prices of other suppliers of similar products/services?”
The answers from these two questions could ultimately indicate reasons behind a low or a high Net Value Score (for example, if a company is seen as offering lower perceived benefits but at a higher price, compared to other suppliers). When using these questions in a market research survey, ideally each company assessed should be rated by a minimum of 30 respondents. |
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Questions Required For The Net Value Score
